Jun 132014

Apple has opened its first Apple Store since 2005 in Omotesando, Tokyo. Apple published a video giving us a behind the scenes look of the preparations, we posted the video here yesterday.

Angela Ahrendts send out a memo to employees earlier today saying that she is looking forward to the Omotesando Apple Store opening and that she would be visiting stores across the world every couple of weeks. The memo was obtained by Mark Gurman, a well-connected blogger.

Angela Ahrendts memo to employees:


Thank you so much for an amazing first month, all your emails, and your kind words of support. I sincerely appreciate the warm welcome and all of your insights and perspectives, which have helped me quickly understand and genuinely admire Apple’s unique culture.

I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening. Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead.

Looking to the future, I feel our greatest opportunity will be continuing to focus on and evolve the consumer journey online and in our stores. Although technology is rapidly changing how customers shop, they will still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That’s what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.

Again, thank you very much for all of your kind words of support. I am honored to be working at Apple and thrilled to be working with you. I know together we can continue to enrich lives and communities.

Thank you and see you very soon.”

As you can see in the images and video bellow, the grand opening was greeted by a large crowd. Apple gave out t-shirts to the first customers, as is tradition. And as promised in her memo, Angela Ahrendts is also in attendance.

Here are some photos, tweets, and video of the grand opening:

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