Jun 242014

Angela Ahrendts began her new job as Apples Senior Vice President of retail and online stores in May and has been well received by her coworkers and Apple customers as well. She was the former Buberry CEO with an impressive resume. She is described as “warm and genuine,” “honest,” and “passionate.” She seems to be fitting in quite well with the Apple culture.


Starting a new job as Apples Senior Vice President of retail and online stores must be very exciting as well as overwhelming. I’m sure many have wondered how her experience has been since she started fresh with the Cupertino company. Well,  Ahrendts has now taken the time to written a blog post on LinkedIn giving us an insight into her transition from Burberry to Apple.

She begins her post with some wise advise on how to avoid putting yourself under additional pressure by trying not to learn it all in one day:

First: “Stay in your lane.” You’ve been hired because you bring a certain expertise to the team and the company. Try to resist putting additional or undue pressure on yourself trying to learn it all from day one.

She provides very useful tips on how to “break down barriers” by asking questions:

Talking about weekend interests, family and friends can give you a more complete view of your peers and partners, their passion and compassion. Building a relationship is also the first step in building trust, which quickly leads towards alignment and unity.

Finally, she ends her post with overthinking how others perceive you and how it impacts a company’s success:

So remember, first impressions are truly lasting and if you want to overthink anything, overthink how others are perceiving you and your leadership. Are they quickly lining up to follow you? This could single-handedly determine the speed of your assimilation and the company’s success.

Her blog post certainly is insightful, while also proving useful tips and advice for anyone who might be in a similar position. Ahrendts is without a doubt an outstanding addition to the Apple team and will surely continue to move forward and succeed with her plans for Apples future.

You can go HERE to read the entire blog post.


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