Apr 072014
 

In a document that has surfaced in the Apple-Samsung trial, Apple has determined that consumers want a phone with a larger display and cheaper price.

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The iPhone Y/Y unit growth has slowed from 109% to just 8% in FY’13 Q3 according to the chart bellow.

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The photo bellow says ‘So what is going on?’ Factors are separated into Consumers, Carriers, and competitors.

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“Consumers want what we don’t have”, by this Apple means that overall smartphone growth is due to cheap phones and phones with a display larger than 4″, products which Apple did  not offer at the time.

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