Apple has contributed in Bono’s (Product)RED charity by selling special red versions iOS devices and accessories and reached $65 million last September making the company the largest contributor among participating companies donating portions of profits from products sold under the (Product)Red branding. . Today it was announced that Apple has reached $70 million which goes directly to the Global Fund to Fight AIDS in Africa.
Apple’s current (Product)RED products include iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone cases under the (PRODUCT)RED branding. The company also contributes in other ways such as changing its white Apple logos at Apple Stores red for World AIDS Day. Jony Ives also has contributed with a curated auction in partnership with (Product)RED.