Apple is planning an “enormous iPhone upgrade event” at its retail stores this week in multiple states across the country, according to a 9to5Mac source. Apple will be emailing customers that own older iPhones to visit their stores so they can upgrade to an iPhone 5s or iPhone 5c, says source. Angela Ahrendts , Apples new SVP of Retail and Online Stores will be supervising the event.
This program blends nicely with Apple’s Apple Store-based iPhone hardware trade-in program, which allows customers to turn-in older iPhone models to purchase a new model at a discounted price. Apple, in recent weeks, has increased the buyback prices for iPhones in its trade-in-program, according to a source.
This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts. Apple will brief Apple Retail management on the initiative tomorrow, according to the source. Additionally, Apple is said to be readying various other new marketing and sales initiatives to improve the sales of the iPhone in its retail stores…
Would you lock yourself in another 2-year contract just months away from the launch of the iPhone 6? Leave your opinion in the comments bellow.