Apple Retail Store will open in Basel, Switzerland Saturday, July 12

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Jul 082014
 

Apple will be opening a fourth Apple Retail store in Switzerland Saturday, July 12 at 10:00 AM local time. Continue reading »

Apple to build new solar power farm in North Carolina

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Jul 082014
 

The Hickory Daily Record has reported the the city council of Claremont, NC has agreed to annex land for Apple to build a solar farm near its data center in Maiden. Continue reading »

Apples Pride Parade video

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Jul 082014
 

Tim Cook and thousands of Apple employees joined in the Pride Parade in San Francisco last month. Apple has now uploaded a video on its official YouTube channel showing all the effort that went into the preparations. Continue reading »

Apple Ranks number one as the worlds most respected company

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Jul 022014
 

According to a report from Barron’s, institutional investors have put Apple back on the number one spot in its annual ranking of the world’s most respected companies. Continue reading »

AppleCare Plan exptended from 30 to 60 days, standard plan is discontinued

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Jul 012014
 

9to5Mac has reported that Apple has extended the purchase period of AppleCare+ to 60 days. Continue reading »

Apple Store is updating their signature white-background product shots with more colorful and brigt photographs

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Jul 012014
 

Apple will be updating the back-lit in-store photo panels in it’s Apple Stores according to IFO Apple Store. The signature white-background product shots will be replaced with shots inspired by their recent ads. Continue reading »

Apple starts its 2014 Back to School promotion today

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Jul 012014
 

We reported yesterday that Apple would lunch it’s Back to School promotion today. Qualifying students will get a free gift card with the purchase of a Mac, iPad or iPhone. Continue reading »

Apples Back to School promotion will begins tomorrow

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Jun 302014
 

According to a source, Apple will begin their annual Back to School promotion tomorrow. They will be offering $100 Mac App Store gift cards with Mac purchases and $50 cards with iPhone and iPad purchases. Apple will of course re-decorate their stores with a new education theme. Continue reading »

Apples CEO Tim Cook and employees join in the Pride Parade celebration in San Francisco

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Jun 292014
 

Apple’s CEO Tim Cook, Environmental Director Lisa Jackson and many Apple employees joined in the  Pride Parade celebration today at Market St. in San Francisco. Apple employees gave out $1 iTunes gift cards as well. Follow with hashtags #pride, #applepride, and #SFPride.
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Apple’s ‘Parenthood’ ad [VIDEO]

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Jun 292014
 

Apple has aired a new ad titled “Parenthood” which shows various apps that can be used to record home videos, find your lost dog, monitor the children, and turn off lights in the living room. The previous ad of the “more powerful than you think series” focused on health and fitness. Continue reading »