Apr 282011

As expected, white iPhone 4 is now available on Apple’s online store after few hours of downtime in the US and also in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, and UK.

The white iPhone 4 is also available on Verizon and AT&T website in the US. Internationally, it should be available in local carrier stores and Apple’s authorized resellers.

MacLife reports that according to Brian White, an analyst at Ticonderoga, white iPhone 4’s “mystique and scarcity value” will drive sales of iPhone 4:

The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor.’

In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September.

Some industry observers feel that the late launch of white iPhone 4 is another indication that Apple will delay the launch of the next generation iPhone – iPhone 5 or iPhone 4S to fall this year.

Are you planning to buy or switch to the white iPhone 4? Let us know in the comments.

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