As you would know, Microsoft unveiled its upcoming Windows Phone 7 OS at the Mobile World Congress at Barcelona yesterday.
As part of the launch, the company released a teaser video attacking the iPhone and the other touchscreen phones, which the voice-over in the video says has resulted in a “sea of sameness”.
Without mentioning the iPhone explicitly, the video speaks of the current state of smartphones where the focus has been on mobile apps
instead of the phone experience itself. Taking further potshot at iPhone’s lack of multitasking, the VO says unlike an app experience where the user has to go “in and out” of several apps, Windows Phone 7 lets users move seamlessly through integrated hubs which pulls in all the applications that a user needs at one place. Microsoft calls this a “new beginning” for smartphone platforms.
You may check out the teaser video below:
Seems like the easiest way of late for smartphone players to make headlines about their product is by attacking the iPhone and its features. However, with Windows Phone 7, Microsoft appears to have come up with a product that can pose a genuine challenge to Apple’s iPhone OS.
Having said that, smartphones running on Windows Phone 7 are expected to be launched only by the end of this year. With the new version of iPhone OS due to be unveiled in a couple of months from now, iPhone users can expect a superior product on their hands much before the Windows Phone devices are out in the market.
What do you think?