Microsoft Unveils Windows Phone 7 Series

 Microsoft  Comments Off on Microsoft Unveils Windows Phone 7 Series
Feb 152010


Microsoft has finally unveiled their next generation mobile operating systemWindows Phone 7 Series at Mobile World Congress 2010, just as we had reported yesterday.

Based on initial impressions, Microsoft seems to have finally released a mobile operating system to compete with Apple’s iPhone OS.

Greg Kumparak over at MobileCrunch has detailed some of the features in Windows Phone 7 Series based on his first initial impression. According to him:

  • The interface is a rapid, massive departure from Windows Mobile 6.5. Really, it’s huge. There is next to no resemblance between Windows Phone and any past version of Windows Mobile
  • As far as we’ve heard so far, the details we broke in January are spot-on. Much of the interface is very Zune like. As we said then, manufacturers will not be able to make massive modifications to Windows Phone. Microsoft specifically said that things like HTC’s TouchFlo will not exist on Windows Phone.
  • The Zune brand will be used for music/video content, while Xbox Live will be used for Games.
  • The homescreen is made up of two pages: on the left is a series of “panels” (Update: They’re called “Live Tiles”), either square or rectangular, which serve as shortcuts to your favorite applications and pull in data from them. On the right is a simple list of all the applications installed on the handset.
  • You flip back and forth between the two pages by swiping.
  • The panels on the homescreen (the shortcut icons) are dynamic, to some extent. The “Photos” panel pulls in recent photos as the icon background, for example.
  • The entire thing reminds me very much of a combination between the Zune interface and the new Xbox 360 dashboard
    Panels can be dragged around and rearranged on the homescreen the same way icons are re-arranged on the iPhone: tap and hold, then drag.
  • Each screen has been stripped down to its core – if it’s not necessary, it’s not onscreen. There is no Start button lingering at the top of the screen at all times; hell, there’s not even a clock/WiFi/battery bar up there until you click the space it would usually be.
  • Windows Phone is very heavy on the animations, and Microsoft is proud of it. Take the calendar, for example: when you jump from a day view to month view, it zooms gracefully from one to the other. It makes the entire interface look incredibly slick, though we’re already hearing people ask if they can be turned off (and no, they can’t.)
  • There is at least rudimentary Facebook integration; I spotted Facebook status updates being pulled into the contacts screen (which is called the “People” hub), and you can update your own status from the same place.
  • All Windows Phone handsets must have three buttons: back, Start (Windows key), and search. As we’d heard, Microsoft is being pretty strict about the specs of Windows Phone handsets.
  • The search button is context sensitive. For example: on the homescreen it launches Bing, but tapping it while on the application list screen will let you search through just your apps.
  • I’m not sure if we were supposed to see this yet, but holding the search button will launch a voice searching feature. It wasn’t currently functioning.
  • As far as I could tell, there is currently no copy/paste functionality. We were told that “developers will hear more about that” at Microsoft’s MIX conference next month, though it was implied that it would be about why copy and paste “won’t be necessary” rather than when it was coming.
  • The build we checked out was really buggy – but considering that they’ve got almost a full year to patch it up, I’m not too worried at this point.

The first Windows Phone 7 handsets will be launched during the 2010 Holiday season.

You can also checkout this Windows Phone 7 Series features by Microsoft below:

[via MobileCrunch]

Microsoft To Unveil Windows Phone 7 Series At Mobile World Congress To Take On iPhone

 iphone, News  Comments Off on Microsoft To Unveil Windows Phone 7 Series At Mobile World Congress To Take On iPhone
Feb 142010


In the past couple of years, smartphones have graduated from being a fringe segment in the mobile phone space to a category that is mainstream.

The vast scope of opportunity and growth that smartphones present has attracted a lot of new companies like Google to make their foray into this segment.

However, a few long-timers like Microsoft have been caught napping though. Half a decade back, Microsoft was a leader in the smartphone space accounting for close to 25% of all devices sold. However, since then, the dynamics have significantly shifted in favor of the newer entrants like Apple and Google who have without doubt revolutionized the market. While smartphones running on Windows still form a significant chunk of the market, there is no gainsaying the fact that Windows based smartphones are not perceived to be in the same league as that of the iPhone or Nexus One.

Now Microsoft is making a fresh bid to regain lost market space. According to reports on the Wall Street Journal, Microsoft will unveil a new version of their mobile operating system, Windows Mobile 7 come Monday at the Mobile World Congress at Barcelona. Not much is known about the new operating system though WSJ reports that the new software will bring tighter controls in the level of integration between the software and hardware. WSJ writes:

“New devices based on Windows Mobile 7, due out later this year, will be the first to reflect a much tighter focus at Microsoft on how its software works with hardware made by other companies. In the past, Microsoft has taken much the same approach in mobile software as it has in the PC market, licensing its operating system to nearly any hardware maker that wanted to install it on their systems.”

With iPhone caught in a stiff competition from platforms like Android and WebOS, Microsoft’s bid could be seen as a year or two too late. However, with rumors about Microsoft planning its own line of hardware and also considering the relationship that it has enjoyed with other handset manufacturers, it will interesting to see how Microsoft takes on competition like Apple’s iPhone, which is going to be daunting task. What do you think?


Folks at Engadget are reporting that Microsoft might call their next generation mobile OS, Windows Phone 7 series based on the billboards at the Mobile World Congress 2010.


[via Business Week]