Apple will be updating the back-lit in-store photo panels in it’s Apple Stores according to IFO Apple Store. The signature white-background product shots will be replaced with shots inspired by their recent ads.
Apple has aired a new ad titled “Parenthood” which shows various apps that can be used to record home videos, find your lost dog, monitor the children, and turn off lights in the living room. The previous ad of the “more powerful than you think series” focused on health and fitness.
Apple’s “Powerful” ad featured an app called Word Lens by Quest Visual that was originally launched on iOS 4 years ago. The app allows users to use their smartphone camera to translate words and displays the translation on the screen in real time. Word Lens and Quest Visual have now been acquired by Google according to a post on Quest Visual’s website.
Apple is now airing an iPhone 5s ad titled “Gigantic” on ABC.The ad starts out with the Pixies getting ready to play their song called “Gigantic”, which is available in iTunes, the ad continues to play the song in the background while showcasing a few things that can be done with the iPhone like creating music, playing games on a big screen, taking photos, recording videos, and tracking your health. The ad ends with a message “You’re more powerful than you think”.
Today is Earth Day and Apple has decorated its stores with green leaves to celebrate and yesterday it released a video titled ‘Better’, narrated by Tim Cook. The company has also taken out a full page print ad in newspapers around the world today, which was first discovered by David McClelland on Twitter. In the ad it reads ‘There are some things we want every company to copy’ and ‘There’s one area where we actually encourage others to imitate us’, perhaps a jab at Samsung? Either way Apple is clearly trying to commit to its green energy plans and environmental sustainability, which is a great thing.
According to a new report from Re/Code Facebook will launch a mobile ad network later this month at the F8 developer conference in San Francisco according to multiple sources familiar with the matter, says Re/Code.
Hanna Allen,Omnicom Media Group’s head of UK marketing, tweeted Apple’s director of iAd Paul Wrighthas has met with media marketing agencies to discuss iTunes Radio iAd.
As part of its yearly hunt for a new Superbowl ad, Doritos has asked its customers to put together their own ads with the aim of having theirs chosen to be the one which runs during the halftime ad break. Obviously the competition proves rather popular amongst fans of triangular snacks.
Apple today started airing a new commercial, promoting iPhone 4’s FaceTime feature once again. The commercial which is titled “Under The Covers” is all about Christmas which shows a boy and his mom having a FaceTime video call with Santa Claus! Video after the break.
You didn’t think Verizon would start selling its iPad / MiFi bundle without an ad blitz, did you? Big Red’s running a new commercial called “Breakaway” that features a dude using the combo to tear down the walls of his unfurnished home and wind up sitting alone on a bluff in a plastic chair. The magic of iPad, the power and reliability of Verizon. Video after the break.