Apple’s “Powerful” ad featured an app called Word Lens by Quest Visual that was originally launched on iOS 4 years ago. The app allows users to use their smartphone camera to translate words and displays the translation on the screen in real time. Word Lens and Quest Visual have now been acquired by Google according to a post on Quest Visual’s website.
Apple is now airing an iPhone 5s ad titled “Gigantic” on ABC.The ad starts out with the Pixies getting ready to play their song called “Gigantic”, which is available in iTunes, the ad continues to play the song in the background while showcasing a few things that can be done with the iPhone like creating music, playing games on a big screen, taking photos, recording videos, and tracking your health. The ad ends with a message “You’re more powerful than you think”.