Following AT&T’s announcement this morning, Apple confirmed 2 million pre-orders in 24 hours. That statistic more than doubles the pre-order record of approximately 1 million units held by the iPhone 4S (600,000 for iPhone 4). Apple also noted demand is exceeding its initial supply and some pre-order customers will not receive their device until October. For those doing the math, that is 83,333 units an hour (or 1,388 a minute, or 23 a second, etc.) over the first day. That’s enough iPhone 5 boxes to stretch 190 miles (or 1 million feet). It is Interesting that iPhone 5 pre-orders seem to line up with Phil Schiller’s statement about new iPhones selling as much as all previous generations combined—an observation we like to refer to as “Schiller’s Law”.
If you’ve been keeping track of all iPhone news over the course of the last few weeks, you probably know that the rumor mill has been on fire over the release of a next-generation iPhone. Now, it seems that Apple is close to figuring out a release date, as well as a possible date when the iPhone will allegedly be available for pre-ordering.
We knew iPad pre-orders were starting tomorrow, but know we know exactly when all you lovable crazies have to stumble out of bed and transmit your credit card numbers to Steve’s brain: 8:30AM ET, or 5:30AM on the West Coast. We generally recommend a bed shaker alarm clock, but hey, let’s not pretend we haven’t all turned a few long nights into tomorrow with our old friends Jackie D and Mistakes. See you on the other side, chochachos.