Hot on the heels of the Daily, the oft-rumored Apple subscription service is finally spreading out to the rest of the app store. Love it or lump it, anything currently available in the company’s online marketplace, including magazines, newspapers, video, and music, can now be offered on the subscription model. “All we require,” said Steve Jobs in the press release, “is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app.” (This sounds familiar.) Publishers are also restricted from linking out of the app to locations that allow the user to circumvent the in-app purchase (and publishers can’t offer better deals outside of the app store). The rationale here? Apple gets thirty percent off the top off in-app purchases — enough of a cut, we’re guessing, to prompt some bigger publishers to skip the platform altogether (outside purchases, of course, are exempt from this fee).