During the Apple-Samsung trial we have learned many things and now we have learned that Samsung saw Steve Jobs death as the best opportunity to attack the iPhone. Samsung released the Next Big Things ad to mock Apple costumers.
During the Apple vs Samsung trial we are given a peek of Samsung internal documents. One slide shows that Samsung’s number one priority in 2012 was “beating Apple”. The slide, from a Samsung business forecast from 2011, state that Apple was an “extremely real and urgent threat”.
In a document that has surfaced in the Apple-Samsung trial, Apple has determined that consumers want a phone with a larger display and cheaper price.