A lot of us are waiting for Apple to launch new product this year and some of us are wondering what is taking them so long. MacRumors reports that Apples CEO Tim Cook addressed this on today’s earning call.
Apple CEO Tim Cook explained why the company has been slow to put products out in 2014, pointing towards the company’s attention to detail and its desire to “perform at a really high level of quality” that Apple’s customers expect.
Cook noted that Apple did not ship the first MP3 player, smartphone, or tablet, but he said that the company did release the first “acceptable” and “modern” smartphone, tablet, and MP3 player when it launched the iPhone, iPad, and iPod.
“We care about every detail and it takes us a bit longer to do that. That’s always been the case,” he said. “It means more to us to get it right than to be first.”
Cook also used Samsung’s Galaxy Gear smartwatch as an example where the main objective of the company was to be first, since it has not received good reviews. He went on to say that Apple is working on many new products but isn’t ready to “pull the string on the curtain.”
He reiterated that Apple has many products in the pipeline that the company is excited about, but is not yet ready to “pull the string on the curtain.”Apple customers “want great, insanely great,” said Cook, and “that’s what we want to deliver.”